My teacher is Bruce Lee, who dominated Hollywood.

Chapter 58 "The Big Boss of Tangshan" Takes Action

Fred finally breathed a sigh of relief as he watched the two red taillights disappear into the distance along the coastal highway.

"My God... Qin, you were practically walking a tightrope just now."

"The prediction that Elvis will die... is it true? Why weren't we told beforehand?"

Qin Han shook his head helplessly: "Fred, you don't really think I have the ability to foresee life and death, do you?"

"This is just speculation, a small psychological trap. Long-term drug abuse, high-intensity tour pressure... it was only a matter of time before Elvis's body collapsed."

"The reason I didn't inform you beforehand was because there was no need."

"At the time, your natural surprise and hesitation were the key to making Bill believe this story."

Luo Na rolled her eyes at Qin Han, annoyed: "You bastard, you even schemed against the two of us."

Although he was cursing, a hint of admiration flashed in his eyes.

"Thank you for the compliment." Qin Han turned around and bowed to Luo Na.

"Now that we have the military's assurance, we can go all out and reap the spoils."

……

Early the next morning.

The lobby on the first floor of the Universal Studios Black Tower has been completely renovated.

More than ten huge posters hung from the ceiling, creating a powerful visual impact—Bruce Lee shirtless, his muscles sculpted like a sculpture, his eyes sharp.

That flying kick seemed to pierce the screen and shatter the audience's glasses.

At the very top of the poster is a striking quote:

"Without Bruce Lee, kung fu movies are nothing more than a poorly made circus act." — Olivia de Havilland (two-time Academy Award winner)

The North American promotional campaign for "The Big Boss" has officially begun.

Around the hall, several television sets were playing carefully edited trailers on a loop.

In the picture, Bruce Lee is wearing a white vest and leading a few people in a lighthearted cha-cha dance, his smile sunny and confident.

Then, the style suddenly changed.

He was besieged at the ice factory, and his legs, which were originally dancing, turned into deadly weapons. With three consecutive kicks, he sent his opponent flying out of the frame.

The stark contrast between elegance and violence compelled every employee passing by to stop and watch.

"It must be said that Bruce's movie is much richer in content than 'World's Best Boxer'."

In the office, Sidney Sinberg looked at Qin Han sitting on the sofa and said with a smile.

"Mr. Sinberg, my mentor studied in the United States and knows how to edit trailers in a way that will attract the attention of American audiences."

Sidney nodded, returned to his desk, and picked up a thick report: "This is the data that the distribution department just sent over."

"Warner Bros.' 'The First Punch' topped the box office last weekend, and Universal's theater managers are going crazy. They missed out on the first wave of profits and they're so envious they'd want to kill someone."

"The genuine Bruce Lee stuff has arrived, and the distribution department's phones have been ringing off the hook."

"However..." He flipped the calendar to Wednesday: "Qin, isn't three days too rushed for the publicity campaign?"

As a veteran filmmaker, Sidney's concerns are not without merit.

In this era, film promotion doesn't have the support of the internet; it needs time to build momentum, and three days is indeed too short.

Qin Han shook his head: "Mr. Sinberg, this time, our publicity strategy is different."

"Universal barely invested any money; all the publicity and distribution was handled by Hans's team, so there was no need for them to compete with Warner on GG fees."

"Wednesday's premiere is just an appetizer; the real showdown is this weekend."

The final match of the Santa Monica Beach tournament will take place on Saturday.

After the finals, Bruce Lee will appear as a special guest on the live broadcast.

His image, guided by satellite signals and accompanied by Elvis Presley's songs, will fly to the whole of America and the whole world!

"Even if Wednesday's box office numbers are not as good as 'The First Fist of the World,' I believe that after this week, everyone will know who the real king of kung fu is."

Sidney looked at the confident young man in front of him and felt a sense of emotion.

How can they combine combat sports, pop music, and film promotion, and then use satellite live streaming to generate revenue?

This completely goes beyond Hollywood's existing marketing logic.

To achieve this level of coverage using traditional Google Ads advertising, you would need to spend at least a million US dollars!

He muttered to himself, "To be honest, I really didn't expect you guys to actually bring out Elvis to endorse a movie. It's unheard of."

"I now feel that... leaving you only 10% of the profits is too little."

It was rarer for him to say such a thing than the sun rising in the west.

Upon hearing this, Qin Han's smile widened even more: "Mr. Sinberg, if you really regret it, it's not too late to amend the contract now."

Sidney's smile vanished instantly, and he waved his hands repeatedly, "No, no, Qin, you're really joking."

"The spirit of contract is the cornerstone of a business society. Once a contract is finalized, it is God's will and cannot be changed arbitrarily."

Are you kidding me? How could I possibly spit out a piece of meat that's already in my mouth?

"Alright, since God has said so, let's stick to the contract, 'The Big Boss'." Qin Han said with a nonchalant smile.

"However, Han's still has two trump cards in hand - 'Fist of Fury' and 'Enter the Dragon'."

"For these two films, we don't plan to use this 'co-distribution' model anymore; we want box office revenue sharing."

In Qin Han's plan, "The Big Boss" was intended as a starting point to help Bruce Lee establish himself in Hollywood.

Therefore, a "cooperative distribution" model with profit sharing was proposed to attract Universal.

Now that the situation has reversed, it's time to seize greater benefits for our own people.

Sidney nodded. "That makes sense. But, as I always say, let's talk about the details after the box office results for 'The Big Boss' have settled."

"No problem, we'll talk later." Qin Han smiled and stood up, preparing to take his leave.

As soon as he pushed open the office door, a man suddenly rushed in and bumped into him.

Qin Han was strong and healthy and had no major problems, but his opponent was unlucky. With a "thud," he fell flat on his back.

"Steve, don't be so impatient." Sidney looked at the young man lying on the ground and shook his head.

"I'm sorry, Mr. Sinberg." The man picked up his black-rimmed glasses that had been knocked off, rubbed his slightly dizzy head, and got up from the ground.

Qin Han looked at the impetuous young man before him and asked, "Mr. Sinberg, who is this?"

Of course, even if Sidney hadn't said anything, he couldn't possibly have mistaken the person in front of him.

He had a head of messy, dark brown curly hair and was as thin as a bamboo pole; he had grown a thick beard to cover up his naivety after graduation.

Steve Spielberg, only 26 years old, stood before him, carefully apologizing.